Still Guessing at Your Prices?
Most beauty pros undercharge — then wonder why they’re booked out and still broke.
Price Like the CEO You’re Becoming — Not the Technician You Used to Be
Download the Luxe Pricing Playbook trusted by 24,000+ beauty entrepreneurs to set profitable, burnout-free prices — without second-guessing or copying the spa down the street.
Updated for 2025. Built by the team behind 24,000+ beauty business success stories.
What's Inside The Guide
What You'll Learn:
Everything you need to price profitably — without overthinking, undercharging, or burning out.
Income-Backed Pricing
Reverse-engineer your prices from your real financial goals — not what your competition charges.
Cost-Per-Service Clarity
Find out exactly what each treatment really costs you — and stop bleeding hidden profit.
Hourly Rate Formula
Learn Luxe’s signature pricing math to make sure your time is paying CEO-level returns.
Brand-Positioned Pricing
Price like a premium service — without fear or apologizing — using Luxe’s 5 Profit Pillars.
Price like a premium service — without fear or apologizing — using Luxe’s 5 Profit Pillars.
Meet Your Guide
Shara Gabaldon
Founder of Luxe Beauty & Body Co.
Shara is the powerhouse behind Luxe — a nationally recognized educator and beauty brand strategist who’s helped 24,000+ professionals turn skill into scalable success.
She didn’t start with funding or fame — just a relentless drive to help women build real businesses, not just side hustles.
Her mission?
To equip ambitious beauty pros with premium systems, strategy, and pricing power — so they can lead with clarity and charge with confidence.
Whether you’re expanding your menu, raising your rates, or finally owning your value — you’ll want her playbook in your corner.
Why This Guide Matters
Too many beauty pros are
working hard… but earning wrong.
They follow pricing myths, guess their rates, or wait “until they feel ready” to charge more — and end up overworked, underpaid, and unsure what to change.
This guide breaks that cycle.
In just a few minutes, you’ll know:
➤ What you should be charging
➤ Why your time is worth more
➤ How to structure pricing that actually supports your lifestyle
Stop pricing based on fear. Start pricing like a CEO.
Do I Need a License?
➤ Do I need to raise my prices right now?
No — but you do need to know what sustainable, profitable pricing actually looks like. This guide helps you make informed decisions, not rushed ones.
➤ What if I’ve never charged premium rates before?
You’re exactly who this was made for. We’ll walk you through Luxe’s math-first method — so you can price for profit, not panic.
➤ Will this help if I’m adding a new service?
Yes. Whether you’re launching or expanding, the Luxe formula helps you set new prices that match your brand and protect your energy.
➤ How fast will I get the guide?
Instantly. Check your inbox within 60 seconds of signing up.
➤ Is it really free?
Yes — Luxe exists to equip beauty pros with the tools they should have been given from day one. This guide is part of that mission.
